About:
In 2009 La Clínica del Pueblo, a non-profit community clinic in the DC area, needed to develop a new brochure and identity for a newly launched substance abuse program, Volviendo a Vivir (Begin Anew, New Beginnings). As part of their communications team, I worked with La Clínica’s Substance Abuse Program Manager, Liz Cardenas. The name of the program and slogan were developed by Liz and successful members of La Clínicas past substance abuse program, the brochure was written by Liz and I worked communications assistant Erin Sindewald to improve upon the design and message.
What emerged was a positive and hopeful message from Volviendo a Vivir and tied back into La Clínica del Pueblo’s mission, providing “culturally appropriate health services to persons in the latino community, regardless of the ability to pay.”
The first panel displays the logo’s “sun” in the background, faded and blurred, with a hand reaching out. The first image that is seen when the brochure is opened is the image of the “sun” again, but on this panel it is in full color and bright, along with the first message about the program and an outstretched hand. The full spread further emphasizes both hands, one reaching towards the other from the upper left hand corner, representing the help that is available to help you “begin anew.”