Sound-Reactive Studies, No. 01: a browser instrument
Case studyA web-native specimen sheet that prints itself in CMYK ink whenever a key is held. The first piece in an ongo…
Abraham Garcia, brand designer and creative director: selected work, design shots, and writing
Brand designer & creative director
I run Workhorse, an award-winning studio building brands, design systems, and digital platforms for cultural institutions, educators, and founder-led companies.
Featured work01 / 12
The Resume Place
ProjectThe first federal resume writing service hired us to give fifty years of authority a system: identity, progra…
Demme Learning
ProjectA design system for the family publisher behind Math-U-See. We turned their teaching principles into a site s…
Boodywear
ProjectA four-year marketing partnership with the Australian eco-basics brand for its North American launch.
Sacred Grove
Case studyAn immersive reading app for scripture and wisdom literature, designed by conversation first and built on a p…
ComfyUI, AnimateDiff, and the Open Local Stack
Case studyRunning ComfyUI and AnimateDiff on a laptop. The stack, the recipe, and the work it makes.
Vibe Coding is Design
EssayDevelopment is Design/Design is Development - exploring the changing relationship between design and developm…
Bootlegs: Turning Photoshop Fails into Fashion
ProjectHater’s gonna say it’s Photoshop. Every new digital tool shapes our design process with unique li…
Grounded in Brookland
Case studyBrand identity and community-focused design work for Grounded in Brookland, capturing the local spirit of Was…
Hi Fi Lo Fi Wi Fi
Case studyMy MFA thesis: an exploration of sound-reactive images, technology, and interaction, built from a series of i…
Starry Night Capital
Case studyBrand identity and website design for Starry Night Capital, a blockchain and cryptocurrency investment firm.…
Neurogazer
Case studyBrand identity design for neuroscience AI company developing MRI technologies for brain disorder treatment. I…
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Notes on design, technology, and the creative process.
Setting Whitehead: Workhorse Editions No. 001
Typesetting Alfred North Whitehead's 1929 essay The Aims of Education as a 13-page PDF — and turning a resume print pipeline into a four-layer book-typography system with a margin-note apparatus.
Branding in the Age of Agentic Design
Why branding is the design discipline best positioned for the agentic era, and what that looks like in the workspace we are building at Workhorse.
Sound-Reactive Studies, No. 01: a browser instrument
A web-native specimen sheet that prints itself in CMYK ink whenever a key is held. The first piece in an ongoing series of sound visualization studies that began with my 2011 thesis Hi Fi Lo Fi Wi Fi…
