Meaning Layer
An independent library, classroom, and publication that studies design through meaning.
Abraham Garcia / Washington, D.C.
Abraham is an interdisciplinary designer who helps experts and institutions distill complexity into clarity.
Featured work01 / 07
MLK Memorial Library
A permanent exhibition at DC's central library, sited in the only public library Mies van der Rohe ever desig…
Boodywear
A four-year marketing partnership with the Australian eco-basics brand for its North American launch.
DC/DOX Film Festival
Brand identity, design system, web, print, and motion for DC's documentary film festival.
Sound-Reactive Studies, No. 01: a browser instrument
A web-native specimen sheet that prints itself in CMYK ink whenever a key is held. The first piece in an ongo…
Late Night TV
Late Night TV was meant to recreate the feeling of falling asleep watching television with your eyes open. We…
Vibe Coding is Design
An essay on the changing relationship between design and development.
Meaning Layer
An independent library, classroom, and publication that studies design through meaning.
MLK Memorial Library
A permanent exhibition at DC's central library, sited in the only public library Mies van der Rohe ever desig…
Boodywear
A four-year marketing partnership with the Australian eco-basics brand for its North American launch.
DC/DOX Film Festival
Brand identity, design system, web, print, and motion for DC's documentary film festival.
Sound-Reactive Studies, No. 01: a browser instrument
A web-native specimen sheet that prints itself in CMYK ink whenever a key is held. The first piece in an ongo…
Late Night TV
Late Night TV was meant to recreate the feeling of falling asleep watching television with your eyes open. We…
Vibe Coding is Design
An essay on the changing relationship between design and development.
Meaning Layer
An independent library, classroom, and publication that studies design through meaning.
MLK Memorial Library
A permanent exhibition at DC's central library, sited in the only public library Mies van der Rohe ever desig…
Boodywear
A four-year marketing partnership with the Australian eco-basics brand for its North American launch.
DC/DOX Film Festival
Brand identity, design system, web, print, and motion for DC's documentary film festival.
Sound-Reactive Studies, No. 01: a browser instrument
A web-native specimen sheet that prints itself in CMYK ink whenever a key is held. The first piece in an ongo…
Late Night TV
Late Night TV was meant to recreate the feeling of falling asleep watching television with your eyes open. We…
Vibe Coding is Design
An essay on the changing relationship between design and development.
Work
Product, brand, and exhibition work, with my role on each.
-
-
Mark -
Type -
Shape - Color
01 Research · Library · Design System · 2026
Design, returned to its depths.
Meaning Layer / Independent project
Read case study ↗My role
Research, writing, content model, design system, and implementation
Outcome
Live at meaninglayer.com with 97 editions, 5,025 passages, 13,115 pictures, 113 shapes, and two courses.
-
-
-
Type -
Levels -
Shop - Color
02 UX · Information Architecture · Design System · 2024
From publications to platform.
Demme Learning
Read case study ↗My role
Design lead: IA, UX research, UI, design system
Outcome
Design delivered August 2024. Implementation paused before launch.
-
-
-
Type -
Card -
Button - Color
03 Product Design · iOS · Design Engineering · 2026
Reading across traditions.
Sacred Grove / Independent product
Read essay ↗My role
Product strategy, content model, interaction design, visual system, and SwiftUI implementation
Outcome
Working iOS build. Design and development are ongoing.
-
-
-
Mark -
Type - Color
-
Components
04 Brand · Identity · Web · 2024
Honoring the legacy. Writing the next chapter.
The Resume Place / Resume Place, Inc.
Read case study ↗My role
Creative direction: identity, program marks, site architecture, campaigns
Outcome
Identity delivered in 2024. Live site and campaign work documented through 2026.
-
-
05 Generative AI · Poster series · 2024
Bootlegs: Turning Photoshop Fails into Fashion
Read case study ↗Haters gonna say it's Photoshop. A poster series about how every new tool shapes the work, quirks included.
-
06 Design · 2016
Grounded in Brookland
Read case study ↗Brand identity and community design work for Grounded in Brookland, in Washington, D.C.
-
07 Thesis · Installation
Hi Fi Lo Fi Wi Fi
Read case study ↗My MFA thesis: an exploration of sound-reactive images, technology, and interaction, built from a series of interconnected analog and digital MIDI controllers.
-
-
Mark -
Type -
Print - Color
08 Brand · Site · Prototype
Neurogazer
Read case study ↗Brand identity, marketing site, and a prototype patient platform for a neuroscience AI company building MRI tools for treating brain disorders.
-
-
-
Mark -
Type -
Applied - Color
09 Design
Starry Night Capital
Read case study ↗Brand identity and website design for Starry Night Capital, a blockchain and cryptocurrency investment firm.
-
Work with me
For hiring teams
Senior product and brand designer.
I work across product definition, UX, visual systems, and implementation. I’m most useful where product decisions and brand decisions are tangled together.
RésuméFor clients
Independent projects, through Workhorse.
Platforms that have outgrown their structure. Brands that no longer fit the business they’re attached to.
Start a projectMore work
All work- 10 Setting Whitehead: Workhorse Editions No. 001 design · 2026
- 11 Branding in the Age of Agentic Design writing · 2026
- 12 How thehonestape.com is built Design · Frontend · AI · 2026
- 13 Double Exposure Brand Identity · Campaign Creative · Typography · Editorial · 2025
- 14 Artificial Intelligence, Automatons, and Brazen Heads writing · 2024
- 15 My First Experiment with Stable Diffusion writing · 2024
