MLK Memorial Library
A permanent exhibition at DC's central library, sited in the only public library Mies van der Rohe ever desig…
Abraham Garcia / Washington, D.C.
Abraham is an interdisciplinary designer who distills complexity into clarity.
Design partner for experts, entrepreneurs, and institutions.
Featured work01 / 06
Boodywear
A four-year marketing partnership with the Australian eco-basics brand for its North American launch.
DC/DOX Film Festival
Brand identity, design system, web, print, and motion for DC's documentary film festival.
Sound-Reactive Studies, No. 01: a browser instrument
A web-native specimen sheet that prints itself in CMYK ink whenever a key is held. The first piece in an ongo…
Late Night TV
Late Night TV was meant to recreate the feeling of falling asleep watching television with your eyes open. We…
Vibe Coding is Design
An essay on the changing relationship between design and development.
Work
Product, brand, and exhibition work, with my role on each.
- 01
UX · Information Architecture · Design System · 2024
From publications to platform.
Demme Learning
My role
Design lead: IA, UX research, UI, design system
Read case study ↗Outcome
Design delivered August 2024. Implementation paused before launch.
- 02
Product Design · iOS · Design Engineering · 2026
Reading across traditions.
Sacred Grove / Independent product
My role
Product strategy, content model, interaction design, visual system, and SwiftUI implementation
Read essay ↗Outcome
Working iOS build. Design and development are ongoing.
- 03
Brand · Identity · Web · 2024
Honoring the legacy. Writing the next chapter.
The Resume Place / Resume Place, Inc.
My role
Creative direction: identity, program marks, site architecture, campaigns
Read case study ↗Outcome
Identity delivered in 2024. Live site and campaign work documented through 2026.
- 04
Generative AI · Poster series · 2024
Bootlegs: Turning Photoshop Fails into Fashion
Haters gonna say it's Photoshop. A poster series about how every new tool shapes the work, quirks included.
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- 05
Design · 2016
Grounded in Brookland
Brand identity and community design work for Grounded in Brookland, in Washington, D.C.
Read case study ↗
- 06
Thesis · Installation
Hi Fi Lo Fi Wi Fi
My MFA thesis: an exploration of sound-reactive images, technology, and interaction, built from a series of interconnected analog and digital MIDI controllers.
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- 07
Brand · Site · Prototype
Neurogazer
Brand identity, marketing site, and a prototype patient platform for a neuroscience AI company building MRI tools for treating brain disorders.
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- 08
Design
Starry Night Capital
Brand identity and website design for Starry Night Capital, a blockchain and cryptocurrency investment firm.
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Work with me
For hiring teams
Senior product and brand designer.
I work across product definition, UX, visual systems, and implementation. I’m most useful where product decisions and brand decisions are tangled together.
RésuméFor clients
Independent projects, through Workhorse.
Platforms that have outgrown their structure. Brands that no longer fit the business they’re attached to.
Start a projectMore work
All work- 09 Setting Whitehead: Workhorse Editions No. 001 design · 2026
- 10 Branding in the Age of Agentic Design writing · 2026
- 11 How thehonestape.com is built Design · Frontend · AI · 2026
- 12 Double Exposure Brand Identity · Campaign Creative · Typography · Editorial · 2025
- 13 Artificial Intelligence, Automatons, and Brazen Heads writing · 2024
- 14 My First Experiment with Stable Diffusion writing · 2024
