Abraham Garcia Flores

I craft ambitious brands, big moments, and meaningful experiences

Interdisciplinary designer with over a decade of experience leading brand strategy, identity systems, and design for lifestyle brands, cultural institutions, and mission-driven organizations.

As co-founder of Workhorse, I partner with experts, entrepreneurs, and institutions to create brands that are authentic, meaningful, and beautiful through strategic storytelling, precise aesthetics, and intelligent systems.

Philosophy

Brand Strategic Storytelling.
Design Precise Aesthetics.
Build Intelligent Systems.

Authentic, and immersive design for science, art, culture, and commerce. Since 2014, Workhorse has helped founders, experts, and institutions build meaningful brands and impactful experiences. I love solving complex problems and collaborating with experts.

Services

Brand Strategy

Strategic positioning, brand architecture, and storytelling that connects with your audience on an emotional level.

Visual Identity

Logo design, typography systems, color palettes, and visual guidelines that bring your brand to life.

Digital Experiences

Websites, applications, and interactive experiences that engage users and drive meaningful outcomes.

Creative Direction

Art direction, photography, and content creation that maintains consistency across all touchpoints.

Connect

Let's collaborate on something meaningful. Whether you're a founder with a vision, an institution looking to innovate, or a fellow creative seeking partnership.

abe@wrkhrs.co LinkedIn Are.na

Studio

Workhorse was founded in 2014 in Washington, DC. I work with experts, scientists, artists, founders, and leaders growing bold brands and telling interesting stories.