February 21, 2025
A few weeks ago my friend Greg, who has been working with Workhorse as a freelancer since we started the company, told me that he was applying to MFA design programs. I was excited for him, but also surprised. Never thought he would be looking to pay several thousands of dollars to do what he’s already getting paid several thousands of dollars to do! But,...
August 16, 2023
Progress was more than a promise in America’s post-World War II era — it was a vividly painted portrait of the future. Whether it was Westinghouse’s “Home of the Future,” Disney’s “Tomorrowland,” or the countless other future visions that emerged during this time, America was mesmerized by the promise of a brighter tomorrow. In 1955, General Electric...
October 13, 2021
“Three things cannot be long hidden: the sun, the moon, and the truth.” — Buddha In the process of revising the Workhorse website, we’ve been doing some introspection on what it is we do around here. We are a design studio, so we design — of course! We are a branding studio, but what is that, exactly? We make logos, yes. We create brand guidelines, y...
March 31, 2020
As the world collapses around us, my thoughts regarding technology, capitalism, and design have come more into focus, so I wanted to share some interesting reads and opinions for you all to think about. The global pandemic of 2020 will be the defining moment of a generation. The future is, in fact, NOW. The Remote Revolution “What’s a revolution going...
March 10, 2020
It’s been interesting to see people that have never worked remotely be thrust into remote work all of a sudden because of the current health situation. I’ve been remote since 2016 and I can say, for sure, that it is not the same as working in-person. However, with some trial and error, we’ve found success, not only for me, a partner in the agency, in buil...
September 10, 2019
Originally released in 1964, the First Things First manifesto rallied against design’s role in consumerism and called upon designers to be more humanist in their approach to their practice. Adbusters updated the manifesto in 1999, restarting the conversation about priorities in the graphic design profession and education. First Things First 2000, signed...
