The Honest Ape
Design Writing About

Home

[18:34] ~ % welcome
Welcome to The Honest Ape! Designing for meaning, creating identities, shaping worlds.

2023

DC/DOX Film Festival

design

Brand identity design for a new documentary film festival in Washington, DC.

Read More
DC/DOX Film Festival
View Project
DC/DOX Film Festival
View Project
DC/DOX Film Festival
View Project
DC/DOX Film Festival
View Project
DC/DOX Film Festival
View Project
DC/DOX Film Festival
View Project
DC/DOX Film Festival
View Project
DC/DOX Film Festival
View Project
DC/DOX Film Festival
View Project
DC/DOX Film Festival
View Project
DC/DOX Film Festival
View Project
DC/DOX Film Festival
View Project
DC/DOX Film Festival
View Project
DC/DOX Film Festival
View Project
DC/DOX Film Festival
View Project

2022

Starry Night Capital

design

In 2021, we began work with Three Arrows Capital to help them create a new identity and website for Starry Night Capital. This project allowed us to familiarize ourselves with the world of blockcha...

Read More
Starry Night Capital
View Project
Starry Night Capital
View Project
Starry Night Capital
View Project
Starry Night Capital
View Project
Starry Night Capital
View Project
Starry Night Capital
View Project
Starry Night Capital
View Project
Starry Night Capital
View Project
Starry Night Capital
View Project
Starry Night Capital
View Project
Starry Night Capital
View Project
Starry Night Capital
View Project
Starry Night Capital
View Project

2021

Neurogazer

design

Neurogazer is a neuroscience company developing artificial intelligence and MRI technologies to treat brain disorders and offer assistance services to medical sectors. Workhorse designed the initi...

Read More
Neurogazer
View Project
Neurogazer
View Project
Neurogazer
View Project
Neurogazer
View Project
Neurogazer
View Project
Neurogazer
View Project
Neurogazer
View Project
Neurogazer
View Project
Neurogazer
View Project
Neurogazer
View Project
Neurogazer
View Project
Neurogazer
View Project
Neurogazer
View Project
Neurogazer
View Project
Neurogazer
View Project
Neurogazer
View Project
Neurogazer
View Project
Neurogazer
View Project
Neurogazer
View Project
Neurogazer
View Project

2020

MLK Memorial Library Exhibition Design

design

In early 2019, Workhorse began designing the permanent exhibition for the Martin Luther King Jr. Memorial Library, Washington D.C.'s central library. The permanent exhibition Up from the Peopl...

Read More
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project
MLK Memorial Library Exhibition Design
View Project

2012

Hifi Lofi Wifi

design

My gradaute school thesis, HifiLofiWifi was an interactive installation that employed a series of analog and digital MIDI controlloers which controlled a series of repeating shapes and sets of shap...

Read More
Hifi Lofi Wifi
View Project
Hifi Lofi Wifi
View Project
Hifi Lofi Wifi
View Project
Hifi Lofi Wifi
View Project
Hifi Lofi Wifi
View Project
Hifi Lofi Wifi
View Project
Hifi Lofi Wifi
View Project
Hifi Lofi Wifi
View Project
Hifi Lofi Wifi
View Project
Hifi Lofi Wifi
View Project
Hifi Lofi Wifi
View Project
Hifi Lofi Wifi
View Project
Hifi Lofi Wifi
View Project
Hifi Lofi Wifi
View Project
Hifi Lofi Wifi
View Project
Hifi Lofi Wifi
View Project
Hifi Lofi Wifi
View Project
Hifi Lofi Wifi
View Project
Hifi Lofi Wifi
View Project
Hifi Lofi Wifi
View Project
Hifi Lofi Wifi
View Project
Hifi Lofi Wifi
View Project
Hifi Lofi Wifi
View Project
Hifi Lofi Wifi
View Project

Miscellaneous Work

A collection of cool images, experiments, and visual explorations

Bioplastcis 02
Bioplastcis 03
Bioplastcis 04
Bioplastcis 05
Bioplastcis 06
Bioplastcis 07
Calloway poster 01
Calloway poster 02
Module lettering for portfolio02
Module lettering for portfolio03
Module lettering for portfolio04
Module lettering for portfolio05
Module lettering for portfolio06
Module lettering for portfolio07
Module lettering for portfolio08
Module lettering for portfolio09
Module lettering for portfolio10
Module lettering for portfolio11
Module lettering for portfolio12
Module lettering for portfolio13
Module lettering for portfolio14
Module lettering for portfolio15
Infographic 00
Infographic 01
Infographic 02
Infographic 03
Infographic 04
Infographic 05
Lcdp 02
Lcdp 03
Lcdp 04
Lcdp 05
Lcdp 06
Lcdp spreads 01
Lcdp spreads 02
Lcdp spreads 03
Lcdp spreads 04
Lcdp spreads 05
Lcdp spreads 06
Lcdp spreads 07
Lcdp spreads 08
Lcdp spreads 09
Lcdp spreads 10
Lcdp spreads 11
Lcdp spreads 12
Medium 02
Medium 03
Medium 04
Medium 05
Medium 06
Medium 07
Medium 08
Medium layout 01
Medium layout 02
Medium layout 03
Medium layout 04
Medium layout 05
Medium layout 06
Medium layout 07
Nocturnal 00
Nocturnal 01
Nocturnal 02
Nocturnal 03
Nocturnal 04
Nocturnal 06
Nocturnal 07
Nocturnal 08
Nocturnal 09
Nocturnal 10
Nocturnal 11
Nocturnal 12
Nocturnal 13
Nocturnal 14
0 intro
Exhibition02
Exhibition04
Exhibition05
Exhibition06
Exhibition08
Exhibition09
Exhibition10
Exhibition11
Exhibition12
Hi lo wi intro slide
Hilowi 1
Hilowi 10
Hilowi 2
Hilowi 3
Hilowi 4
Hilowi 5
Hilowi 6
Hilowi 7
Hilowi 8
Hilowi 9
Interaction enhance 4x sharpen
Mac monitors enhance 4x
Featured July 22, 2025

State Your Purpose!

A few weeks ago my friend Greg, who has been working with Workhorse as a freelancer since we started the company, told me that he was applying to MFA design programs. I was excited for him, but als...

writing design
Read Full Article
State Your Purpose!
August 16, 2023

Progressland

Progress was more than a promise in America's postWorld War II era — it was a vividly painted portrait of the future. Whether it was Westinghouse's "Home of the Future," Disney...

writing design
Read Full Article
Progressland
Branding and the Truth
October 13, 2021 writing

Branding and the Truth

“Three things cannot be long hidden: the sun, the moon, and the truth.” — Buddha In the process of revising the Workhorse website, we’v...

Continue Reading →
The Future is Now
March 31, 2020 writing

The Future is Now

As the world collapses around us, my thoughts regarding technology, capitalism, and design have come more into focus, so I wanted to shar...

Continue Reading →
Working Remotely
March 10, 2020 writing

Working Remotely

It’s been interesting to see people that have never worked remotely be thrust into remote work all of a sudden because of the current hea...

Continue Reading →
First Things First 2000 at 20
September 10, 2019 writing

First Things First 2000 at 20

Originally released in 1964, the First Things First manifesto rallied against design’s role in consumerism and called upon designers to b...

Continue Reading →

More Writing

Explore essays, thoughts, and reflections on design, technology, and culture.

View All Writing

Navigation

Home
Design Projects
Writing
About

Connect

Are.na
Twitter
Instagram
LinkedIn

The Honest Ape

Designing for meaning, creating identities, shaping worlds

© 2024 Abraham Garcia Flores
Workhorse Collective, LLC