Abraham Garcia

Developed cutting-edge web design and UX/UI classes & workshops, integrating industry best practices.

• Designed and taught courses on Web Design, Usability, and UX/UI principles
• Created interdisciplinary curricula connecting theory, history, and contemporary digital practices
• Led workshops on HTML, CSS, JavaScript, version control, iterative design, and more

Supported course development and led weekly studio discussion sessions on design principles, theory, and techniques.

• Conducted lectures and prepared lessons as the Design for Advertising and Electronic Media and Culture graduate assistant
• Acquired a Design Teaching certificate through coursework and practice focused on pedagogy, theory, design thinking methods, and research

Founded an award-winning graphic design studio in the nation's capital, focused on interdisciplinary design and expert collaboration. Focus on brand strategy and creative execution across identity, content, and digital systems.

• Launched Workhorse with a pioneering distributed talent model, leveraging a network of elite specialists
• Engineered strategic merger in 2018, creating a comprehensive digital marketing and social media agency
• Positioned Workhorse as a key collaborator during the 2020 pandemic, guiding clients in digital transformation
• Designed and developed interactive websites, applications, and exhibitions across multiple mediums and ecosystems, combining no-code tools, CMS frameworks, and hand-coded solutions
• Led digital transformation for advocacy organizations including Giffords, ADL, and the American Immigration Council, converting their traditional galas and events into professionally produced online experiences
• Led exhibition design for 'Up From the People: Protest and Change in DC', a permanent installation at the MLK Library. Awarded by Core77 for Design for Social Impact
• Directed brand identity and campaigns for Double Exposure and DC DOX film festivals, recognized by AIGA50 and Core77
• Directed social media and digital marketing strategy for The National Women's History Museum

Brand building, product design, and marketing for seed-stage e-commerce startup.

• Designed and developed an integrated brand, product, and content system from zero to launch for a floral business startup based out of the 1776 incubator
• Created the viral 'My Fake Valentine' campaign, leveraging product features to drive national press and brand recognition (NPR, The Washington Post)

Joined the founding team during Series A growth to help shape a brand at the forefront of culture and technology.

• Led early product and brand design as Genius evolved from a niche lyrics site into the internet's annotation platform
• Collaborated with artists and creative partners to develop viral content and branded experiences that fueled viral moments and cultural relevance

Design on a fast-paced creative team at a top-tier agency, contributing to high-profile work for Microsoft, AmEx, and Kraft.

• Shaped visual concepts for large brands and enterprise products like Microsoft's Windows 8 pitch that helped win the account and industry recognition
• Developed branded campaign ideas and collateral for American Express's Small Business Saturday, which received the Grand Effie and became a national shopping event

Design and strategy for the Federal Aviation Administration (FAA) and other transportation agencies and initiatives.

• Collaborated with engineers and scientists from the Federal Aviation Administration on communication and design projects related to the Global Positioning System (GPS) and new technology initiatives
• Produced high-resolution photography and designed high-quality, detailed, and accurate technical designs, illustrations, catalogs, and exhibition graphics
• On-site collaboration at the Federal Aviation Administration headquarters and surrounding airports, including leading stakeholder meetings and workshops on brand and marketing

Communications, design, and marketing for a non-profit clinic serving the immigrant population in NW Washington, DC.

• Led new campaigns and initiatives to appeal to fundraisers while maintaining a brand that represents unity and strength in the community
• Collaborated across departments and disciplines and partnered with organizations like the Human Rights Campaign for events and fundraisers

Design for behavioral change and public health at a Hispanic media and marketing firm.

• Lead designer for public health marketing campaigns for institutions including the Centers for Disease Control (CDC), the National Highway Traffic Safety Administration (NHTSA), and state, county, and city governments
• Built and managed a custom digital asset management (DAM) system to organize and distribute campaign materials across diverse projects and stakeholders
• Produced original creative assets, including photography, illustration, and design templates, tailored to multicultural audiences and public health initiatives