What Makes a Brand Good

A good brand is compelling, meaningful, and beautiful

What Makes a Brand Good

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Exploring the fundamental principles that make brands compelling, meaningful, and beautiful.
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February 6, 2025

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writing, design

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Date
2025
Tags
writing design

What Makes a Brand Good

What makes a good brand is what makes all other good things "good".

A good brand is compelling, meaningful, and beautiful.

Compelling

A compelling brand enshrines its beliefs and dreams in a story that influences and inspires.

Meaningful

A meaningful brand distills the ethereal and mystical down to the real and material.

Beautiful

A beautiful brand is a complete, whole, and universal truth.

Beauty is the realization of who you were always meant to be. True beauty is fundamental, not ornamental. Before a brand can be beloved by many, it must first be embraced by one.