Overview
Enat is an artisanal leather goods atelier that celebrates Ethiopian craftsmanship and heritage. The brand identity needed to honor traditional techniques while positioning Enat as a modern, sophisticated brand in the luxury goods market.
The identity system draws inspiration from Ethiopian cultural motifs and the natural beauty of leather craftsmanship, creating a visual language that feels both timeless and contemporary.
Brand Identity
The logo design incorporates elements inspired by Ethiopian art and symbolism, creating a mark that speaks to the brand’s roots while maintaining elegance and sophistication. The butterfly motif, a symbol of transformation and beauty, became a central element in the brand’s visual language.
Visual System
The brand identity includes:
- Logo variations - Multiple logo treatments for different applications
- Brand collateral - Hangtags, brochures, and packaging materials
- Product photography - Showcasing the craftsmanship and quality of the leather goods
- Brand guidelines - Ensuring consistent application across all touchpoints
Highlights
- Brand visuals and direction
- Selected artifacts and renders
- Process snapshots
- Collateral design including hangtags and brochures
Gallery
The gallery showcases the complete brand identity system, including logo variations, product photography, and brand collateral that brings the Enat brand to life.
Related work: brand identities for Neurogazer and DC/DOX, and my thinking on branding and the truth.
