Design Portfolio

Design portfolio by Abraham Garcia of Workhorse studio. Brand identity, web, editorial, and AI-integrated work for cultural institutions and founder-led brands.

Design Portfolio
46 of 46 projects · 2011–2026
Setting Whitehead: Workhorse Editions No. 001

Setting Whitehead: Workhorse Editions No. 001

Designing a reading edition of Whitehead’s The Aims of Education, with Caslon typography, margin notes, and a reusable browser-to-PDF print system.

Branding in the Age of Agentic Design

Branding in the Age of Agentic Design

Why branding is the design discipline best positioned for the agentic era, and what that looks like in the workspace we are building at Workhorse.

How thehonestape.com is built

How thehonestape.com is built

Designing and building my portfolio: project navigation, a conversational terminal, shared content, and a workflow for revising the site in code.

Double Exposure

Double Exposure

A decade-long brand partnership with DC's investigative film festival. From founding identity through the 10th-anniversary system.

Artificial Intelligence, Automatons, and Brazen Heads

Artificial Intelligence, Automatons, and Brazen Heads

Brazen Head by Abraham Garcia, Self-portrait. Imagine standing in a medieval laboratory, face-to-face, with a gleaming brass head. Its eyes flicker with otherworldly intelligence as it speaks, revealing secrets of the universe and glimpses of the future.

DC/DOX Film Festival

DC/DOX Film Festival

Brand identity, design system, web, print, and motion for DC's documentary film festival.

My First Experiment with Stable Diffusion

My First Experiment with Stable Diffusion

Changing the ethnicity of a stock photo's subject using text prompts - tinkering as research in 2022

Four Books that Inspired Francis Ford Coppola's 'Megalopolis'

Four Books that Inspired Francis Ford Coppola's 'Megalopolis'

David Graeber and Herman Hesse influenced the director's new film - exploring civilization, patriarchy, and egalitarian societies

Meaning Layer: Design intelligence and insights—designed, and delivered directly to your inbox.

Meaning Layer: Design intelligence and insights—designed, and delivered directly to your inbox.

Introducing Meaning Layer, a newsletter of design intelligence and research for design, business, and technology leaders — delivered directly to your inbox.

Loving Yourself Avoiding Burnout

Loving Yourself Avoiding Burnout

A personal wellness illustration about self-care and avoiding burnout

Dribbble Shots

Dribbble Shots

Seventeen shots posted to Dribbble between 2012 and 2024: illustration, lettering, icons and collage.

Artcrank

Artcrank

Poster design for Artcrank Washington, DC. One-color screenprint.

Progressland

Progressland

Renegotiating our relationship with technology and design

Bloompop and Freshcut

Bloompop and Freshcut

E-commerce platform design for 'The Etsy for Florists' - connecting florists directly with customers. Established design system from zero and worked with technical founder to design custom e-commerce platform using rapid iteration workflow.

Chopsteak Inflatables: Christmas Mixtape 2022

Chopsteak Inflatables: Christmas Mixtape 2022

Album art for DJ Chopsteak's Christmas mixtape, generated with Stable Diffusion and composited in Photoshop. Inflatable Santas, neon lights, and maximalist holiday kitsch.

Branding and the Truth

Branding and the Truth

Examining how brands can embody truth and authenticity in their design and messaging.

Better Luck Next Year

Better Luck Next Year

A textured lettering illustration for the end of 2020

MLK Memorial Library

MLK Memorial Library

A permanent exhibition at DC's central library, sited in the only public library Mies van der Rohe ever designed.

The Future is Now

The Future is Now

Thoughts on technology, capitalism, and design as the world transforms during the 2020 pandemic.

Working Remotely

Working Remotely

Tools and systems for successful remote design collaboration, written during the 2020 pandemic shift. Covers Slack, Zoom, Krisp.ai, Dropbox, Paper, and Figma workflows.

Skincare Collage

Skincare Collage

A social media collage exploring skincare themes

Pointer

Pointer

A logo design featuring a dog pointer concept

Epic Curing

Epic Curing

A DC heritage-meets-modern cured meats brand. Black-label packaging and a no-frills tagline.

Selections Covers

Selections Covers

Seasonal design collages for various projects

Kane NY

Kane NY

Two products. A whole world around them. Creative direction, photography, 3D, and social for Kane NY.

Priori Naturals

Priori Naturals

The launch campaign for Priori Naturals, the first clean line from a science-led skincare brand.

Pale Blue Dot

Pale Blue Dot

An illustration inspired by Carl Sagan's famous perspective on Earth

Enat

Enat

Brand identity for Enat, an artisanal leather goods atelier rooted in Ethiopian craftsmanship and heritage.

Calloway

Calloway

Modular typeface design completed in Letter Workshop with Ben Kiel from House Industries.

Bioplastics Modular Mark

Bioplastics Modular Mark

A modular mark system for bioplastics created for the Cereplast-Make Your Mark Contest, designed at MICA.

Nocturnal Animals

Nocturnal Animals

A publication project exploring nocturnal animals, completed in Advanced Publications Design in graduate school.

Infographic

Infographic

A graphic infographic completed with assets created during an infographic workshop.

Medium

Medium

A publication project completed in Advanced Publications Design in graduate school. Originally a music blog started in the early 2000's in Austin, expanded to cover DC music and culture.

La Clínica del Pueblo Annual Reports

La Clínica del Pueblo Annual Reports

Design work for La Clínica del Pueblo, a non-profit clinic in Washington DC providing health services to the community. Includes annual gala collateral, website design, newsletters, and annual reports inspired by Central American folk art.

State Your Purpose!

State Your Purpose!

Reflections on graduate school application statements and sharing growth as designers. A collection of MICA GDMFA alumni statements.

From
Abraham Garcia
Studio
Charleston, South Carolina
Email
abe@wrkhrs.co
Phone
(202) 550-7569
Studio site
www.wrkhrs.co
LinkedIn
in/thehonestape