Meaning Layer
An independent library, classroom, and publication that studies design through meaning.
Design
Brand identities, visual systems, and creative direction for cultural institutions, educational organizations, and founder-led brands.
Brand identity and design work
I'm Abraham Garcia, and this is the design side of my practice — brand identity design, visual systems, and creative direction, mostly through my studio, Workhorse. I've spent the last fifteen-plus years working with cultural institutions, educational organizations, and founder-led brands: identities built to hold up in the real world, not just in a deck.
A few places to start: the identity for Enat, an artisanal leather goods atelier rooted in Ethiopian craftsmanship; Neurogazer, a neuroscience AI company developing MRI technologies; and exhibition design for the MLK Memorial Library in Washington, DC. Everything else is below.
Featured design work01 / 13
Sound-Reactive Studies, No. 01: a browser instrument
A web-native specimen sheet that prints itself in CMYK ink whenever a key is held. The first piece in an ongo…
The Resume Place
The first federal resume writing service hired us to give fifty years of authority a system: identity, progra…
Demme Learning
A design system for the family publisher behind Math-U-See. We turned their teaching principles into a site s…
Boodywear
A four-year marketing partnership with the Australian eco-basics brand for its North American launch.
Sacred Grove
Designing an iOS app for reading scripture and wisdom literature, comparing translations, and listening to re…
Late Night TV
Late Night TV was meant to recreate the feeling of falling asleep watching television with your eyes open. We…
Vibe Coding is Design
An essay on the changing relationship between design and development.
Bootlegs: Turning Photoshop Fails into Fashion
Haters gonna say it's Photoshop. A poster series about how every new tool shapes the work, quirks included.
Grounded in Brookland
Brand identity and community design work for Grounded in Brookland, in Washington, D.C.
Hi Fi Lo Fi Wi Fi
My MFA thesis: an exploration of sound-reactive images, technology, and interaction, built from a series of i…
Neurogazer
Brand identity, marketing site, and a prototype patient platform for a neuroscience AI company building MRI t…
Starry Night Capital
Brand identity and website design for Starry Night Capital, a blockchain and cryptocurrency investment firm.
42 of 46 projects · 2011–2026
