Sound-Reactive Studies, No. 01: a browser instrument
Case studyA web-native specimen sheet that prints itself in CMYK ink whenever a key is held. The first piece in an ongo…
Design
Brand identities, visual systems, and creative direction for cultural institutions, educational organizations, and founder-led brands.
Brand identity and design work
I'm Abraham Garcia, and this is the design side of my practice — brand identity design, visual systems, and creative direction, mostly through my studio, Workhorse. I've spent the last fifteen-plus years working with cultural institutions, educational organizations, and founder-led brands: identities built to hold up in the real world, not just in a deck.
A few places to start: the identity for Enat, an artisanal leather goods atelier rooted in Ethiopian craftsmanship; Neurogazer, a neuroscience AI company developing MRI technologies; and exhibition design for the MLK Memorial Library in Washington, DC. Everything else is below.
Featured design work01 / 13
Sacred Grove
Case studyAn immersive reading app for scripture and wisdom literature, designed by conversation first and built on a p…
ComfyUI, AnimateDiff, and the Open Local Stack
Case studyRunning ComfyUI and AnimateDiff on a laptop. The stack, the recipe, and the work it makes.
Vibe Coding is Design
EssayDevelopment is Design/Design is Development - exploring the changing relationship between design and developm…
Bootlegs: Turning Photoshop Fails into Fashion
ProjectHater’s gonna say it’s Photoshop. Every new digital tool shapes our design process with unique li…
DC/DOX Film Festival
Case studyBrand identity design for a new documentary film festival in Washington, DC
MLK Memorial Library Exhibition Design
Case studyExhibition design for the MLK Memorial Library, featuring historical archives and community-driven storytelli…
Epic Curing
Case studyBranding and digital marketing for a premier artisanal meat curing company in Washington, D.C.
Grounded in Brookland
Case studyBrand identity and community-focused design work for Grounded in Brookland, capturing the local spirit of Was…
Investigative Film Festival
Case studyDirect collaboration with festival founders forged a brand identity marked by authenticity and cultural signi…
Hi Fi Lo Fi Wi Fi
Case studyMy MFA thesis: an exploration of sound-reactive images, technology, and interaction, built from a series of i…
Starry Night Capital
Case studyBrand identity and website design for Starry Night Capital, a blockchain and cryptocurrency investment firm.…
Neurogazer
Case studyBrand identity design for neuroscience AI company developing MRI technologies for brain disorder treatment. I…
37 of 41 projects · 2011–2026
