Overview
Enat is an artisanal leather goods atelier that celebrates Ethiopian craftsmanship and heritage. The brand identity needed to honor traditional techniques while positioning Enat as a modern, sophisticated brand in the luxury goods market.
The identity system draws inspiration from Ethiopian cultural motifs and the natural beauty of leather craftsmanship, creating a visual language that feels both timeless and contemporary.
Brand Identity
The logo design incorporates elements inspired by Ethiopian art and symbolism, creating a mark that speaks to the brand’s roots while maintaining elegance and sophistication. The butterfly motif, a symbol of transformation and beauty, became a central element in the brand’s visual language.
Visual System
The brand identity includes:
- Logo variations - Multiple logo treatments for different applications
- Brand collateral - Hangtags, brochures, and packaging materials
- Product photography - Showcasing the craftsmanship and quality of the leather goods
- Brand guidelines - Ensuring consistent application across all touchpoints
Highlights
- Brand visuals and direction
- Selected artifacts and renders
- Process snapshots
- Collateral design including hangtags and brochures
Gallery
The gallery showcases the complete brand identity system, including logo variations, product photography, and brand collateral that brings the Enat brand to life.
