StatusIdentity system delivered 2024 · Site and campaign work shown through 2026
They wrote the book on federal resumes. In 1972, before USAJOBS.gov existed, Resume Place ran its first classified in the Washington Post from a print shop on K Street. Kathryn Troutman founded the business in 1971 and still leads it. Over five decades it added the Ten Steps to a Federal Job® curriculum, trainer certification, and agency training, and each line built its own materials, so the company looked like several companies. In 2024 Resume Place hired us to design the system that holds them together.
The Resume Place helps people write new chapters in their story of service and commitment to America.
Every line of business, named
The old site had a fourteen-item certification dropdown and the same links repeated across three menus. The founder set the constraint that fixed it: every line of business is named at the top level, in descriptive words. All sixty-five destinations in the old menu stayed reachable. On the home page the three services sit side by side, each with its own buyer and its own next step.
Three audiences. Three next steps.
Job seekers
- Resume writing and review
Find support for a federal, SES, or private-industry resume.
- Book a consultation
A defined next step with a visible price.
Career professionals
- Certification training
Find the program for teaching or coaching federal job seekers.
- See certification dates
Move from the program overview to available training.
Agencies
- Government agency training
Find training for the organization rather than an individual resume.
- Bring training to your agency
Follow the agency-specific inquiry path.
- Name the buyer
Audience labels help visitors recognize the route intended for them.
- Make the next step specific
Consultation, certification dates, and agency training each have their own action.
One page pattern
Seven business lines share one order: who we help, then services, then one priced next step. Each opening screen states the service in the customer’s words and carries a strip of the facts that earn trust for that line, the 2025 rule changes on Federal Resumes, the Review Board standard on SES.
Two ways to continue a consultation
The consultation form is where the site turns visitors into clients. It asks where you are in your search, matches you to a service, and ends in a choice: pay now, or ask for a quote and keep a payment link that holds the reservation. We tested every path end to end before the site went live, every email included.
Match the service, then offer a way forward
Shared path
- Describe the job search
Answer questions about where you are in the process.
- Match to a service
Use those answers to identify the relevant support.
Then choose one / payment or quote
- Pay now
Continue with payment for the selected service.
- Or request a quote
Keep a payment link that holds the reservation.
The shelf, the builders, the news
Every book is a product with its own price, so the shop and the site never disagree about a rate. Four free builders, from the CCAR Accomplishment Builder to the cover letter, need no account. The news page publishes on the federal-news cycle.
Program marks and a palette that prints
Most customers meet a program before they meet the company, so each program needed a mark that stands alone on a partner’s slide deck and still resolves to Resume Place up close. We drew eighteen approved logo combinations across four programs. Tangelo Orange keeps the recognition the brand already owned, and Deep and Midnight Blue carry the weight. On screen the orange appears once per page, on the main button.
The brand book is a URL
We delivered the v1.1 book in September 2024 and it has kept changing since, every change tracked and dated. A banner program answers OPM guidance and hiring-rule shifts on a monthly cadence.
